What is Embedded BI?

An Intro to Embedded Business Intelligence

Business intelligence software can be defined as a tool that allows for data visualisation and analysis, with the purpose of gaining business insight and enforcing key decisions. Embedding business intelligence is where our self-service business intelligence tool is integrated into other companies’ software.

In its simplest form, Embedded BI is a combination of analytics, reports, and dashboards, inside an application.

Embedding options

When embedding business intelligence, you have the option of choosing to embed certain charts or graphs into your existing dashboard, or you can embed the entire application.

You can also choose how you’d like the platform branded. You can sell it branded as Panintelligence, or you can white-label it with your brand name, logo, and colour scheme for a seamless integration.


With embedded BI, it’s hardly ever an out-of-the-box solution. On the contrary, embedded business intelligence is expected to be very customisable, where the user can connect to multiple data sources to be displayed in the dashboard.

Users have the option to display their data in the format that allows them to easily glean insights from it. One set of data might be displayed in a pie chart, another in a line graph, and so on.

Embedded BI: An Intro to the Pi Dashboard

Panintelligence's Sales Director, Zandra Moore, offers you a tour of our business intelligence dashboard, getting hands-on with the product to showcase its embedded BI capabilities.

Discover how easy it is to use the dashboard to gain real insight. There's no coding required, just a straightforward user interface that allows you to embed single charts or entire dashboards.

Self-service customisation

All this customisation must be completely self-service, to allow users with little technical knowledge to be able to create the views they need. With our product, this can be managed through our straightforward user interface, where the user can design a dashboard that tells them what they need to know.

Cross-device usage

Another key feature of embedded BI is that the application must work on mobile and tablet, not just on desktop devices.

A distributed workforce, where employees are often on location or in the field, needs to be able to see real-time data when they need it. Our embedded BI platform is built in HTML5, and is fully responsive, and can be used anywhere, at any time.

Workflow automation

Going a step beyond data visualisation, embedded BI can become a key part of workflow automation. In the dashboard, KPI alerts can be set against targets, so that when a pre-selected figure is hit, the end user or the decision maker can be alerted. They can then act on this immediately.


Embedded business intelligence is typically deployed alongside the application it’s embedded with, rather than being hosted within it.

To embed a single chart or a whole dashboard into the enterprise software, we simply need to connect to your data sources, so your data can be visualised. As we don’t move any data, we’re fully GDPR-compliant.

On-premise BI vs. Cloud BI

Embedded BI solutions can fall into one of these categories, and is a big factor in deciding on which solution is right for you.

Storing your Data

This can simply come down to where you want to store your data. With cloud BI, your data is uploaded to the cloud, and then it becomes the vendor’s responsibility, as well as your own, to control security standards.

When your data is on premise – as with Panintelligence – you own it and you have the benefit of knowing exactly where it is – within the company.

Another advantage that on-premise BI has over cloud BI is that it’s scalable. With some cloud BI solutions, there are restrictions on the size of data you can use. If you surpass an allowance, you could face additional charges.